Online shopping trend
are going popular day by day, there are hundreds of online stores and their websites,
about 50% users of social media of Pakistan is start shopping online, the
belief of people of Pakistan is rising for online
shopping stores. Here are some useful information on the same content below:
Demographics:
AGE GROUP:
After having research
it is noticed that
·
People having age 18-22 are 22% online buyers
·
People having age 25-34 are almost 48% online
buyers
·
People having age 35-44 are 17% online buyers
·
People having age 45-54 are 7% online buyers
·
Above 54 age are
3% to 5% online buyers
These are the ages that are
helping in E-trading or we can say these are the ratios of the people who are
doing online shopping
Gender:
Now let’s talk about the ratio of
gender that is helping in rising online shopping trend in Pakistan. About 70%
are the males and about 30% are the women who are doing online shopping.
When I was searching the reason of 70% male ratio, I got the reason of it.
The main reason of the 70% male ratio is due to shortage of time… men’s do their jobs or business at day time and when they come to home they are very tired due to this they prefer online store for their shopping .
Geographic Trends
Now we can talk about the cities
of Pakistan who are helping in most E commerce transaction.
More than 50% of E commerce
transaction is carried out in main three cities of Pakistan
1.
Karachi
2.
Lahore
3.
Islamabad
Now let see the ratio of the
cities that do online shopping in Pakistan
·
About 21% of traffic comes from Lahore the
capital of Punjab
·
20% of traffic comes from Pakistan largest metropolitan city Karachi
·
15% from Islamabad
·
And 5% to 10% traffic comes from other cities
like Multan Peshawar Faisalabad
·
While some other traffic comes from little
cities of Pakistan it would be about 2% to 3%
Buyer
Interest
As I noticed that online stores used to target the users
interest, Users of Pakistan are classified in different categories, about 8% of
the total E-commerce activity is lead by technophiles, 7% are movie lovers , 6%
are music lovers, 5% are music shutterbugs ,TV lovers are at 5%, entertainment
& celebrity news junkies at 4% ,avid readers with 4% , sports fan at 3% ,shopper
at 3% and political junkies with 3% share of
the total ecommerce activity across Pakistan.
Conclusion:
Pakistan e-commerce market is expected to achieved more than 72% growth in e commerce transactions in near future. this consensus is based ON 10% exponential growth ion e-commerce transaction for each passing quarter.
Source: http://www.kaymu.pk/research/